
Sales Director CEE
Job Description
Posted on: August 4, 2025
Location: Poland (Remote) - The role involves up to 25% of travel in the CEE region annually.Come make the world and accelerate your success.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job
We are looking for a visionary and performance-driven Sales Director for Central Europe East, who will lead a complex region with 9 countries. This region holds immense strategic importance with strong growth potential despite complex geopolitical and economic challenges. Your mission will be to lead the commercial team in unlocking market penetration, driving profitable growth, and strengthen strategic customer partnerships in line with our GoDirect strategy.
You’ll get to:
- Own & execute the Central Europe East commercial strategy, localize marketing activations as well as new product launches. across key markets: Romania, Bulgaria, Ukraine, Kazakhstan, Armenia, Georgia, Uzbekistan, Moldavia, and more.
- Deliver revenue growth and market share expansion, especially in underpenetrated or emerging economies.
- Lead a sales team of circa 30 people, building a high-performance, accountable, and motivated organization.
- Drive GoDirect transformation, including new legal entity setup, route-to-market optimization, and margin enhancement.
- Enable brand execution for DEWALT, STANLEY, and Black+Decker across all channels.
- Implement world-class sales discipline: accurate forecasting, sales performance management, CRM usage, and pipeline management.
The Person
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good?. You also have:
- Demonstrable senior sales leadership experience across multiple countries
- Fluent in English; additional languages (Russian, Romanian, Polish, etc.) is a plus.
- Proven track record in sales execution, strategic account development, and managing P&L in diverse and complex regions.
- Experience working with cross-functional teams (Marketing, finance, supply chain, HR etc) to drive results.
- Strong business acumen and understanding of local market dynamics (especially Eastern Europe, CIS).
- Inspirational leader, able to develop and coach multicultural teams.
What You Will Get in Return
You’ll receive a competitive salary and a great benefits plan, including Company Car, Annual Sales bonus & more
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or any other protected characteristic.
Apply now
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