Founding Growth Marketer — SaaS (Recruitment Tech) Remote

I'm running a confidential search for an early-stage SaaS company in the recruitment-tech space. They're looking for their founding commercial hire, the person who will own how the product grows.

I'm handling this directly and discreetly; I'll share the company and full details with shortlisted candidates.

About the company

It's a lead-generation and sales-intelligence platform built specifically for recruiters — independent headhunters and small-to-mid agencies. It detects live hiring signals (open roles, funding rounds, expansion and growth news from public and firmographic data sources) and pinpoints the decision-makers behind them.

On top of that sits an AI layer that writes the outreach itself: it reads each signal, analyses the context, and drafts a message tailored to why you're reaching out — a specific open role, a fresh funding round, a market move. The result lands as genuinely personal and useful, not a template with a name dropped in. Recruiters get a ready-to-run workflow instead of a raw list.

Think Apollo or Lusha — purpose-built for the recruitment industry, with the AI doing the contextual heavy lifting. The model is freemium: sign up free, test without credits, scale into paid tiers.

You'd join a small, early-stage team as the person who owns commercial growth, working directly with the founder. The founder is a serial entrepreneur with four exits across HR Tech and IT Services, including a successful technology startup.

The role

You own how the product grows. Not one channel — the entire funnel, from a stranger landing on the site to a paying, active user. This is a founding role: you build the motion, then you build the team. Primary markets: UK, Netherlands, Germany.

What you'll own

First months — product completing, motion to seed:

• Generate the first cohorts of signups through outbound, LinkedIn, and content.
• Stand up the self-serve funnel and lifecycle — activation, free-to-paid conversion.
• Build content and SEO from scratch.

Then — scaling the machine:

• Run acquisition → activation → conversion → expansion as one measured, optimised system.
• Shape pricing and packaging alongside the founder and growth engineer.
• Recruit and lead a remote growth team — within ~12 months.

You

Must have:

• Run a freemium / self-serve / PLG B2B SaaS funnel end to end — owned acquisition through conversion, not one slice of it.
• Hands-on content and SEO. You write and ship, not brief and wait.
• Comfortable with funnel data — cohorts, conversion rates, CAC, payback. You decide on evidence.
• Fluent English, and fully autonomous in a remote, unstructured, early-stage setup.

Nice to have:

• German — accelerates the DE market.
• Done 0→1 before, or been a first GTM hire.
• Built or managed a small remote team.
• Fluent with the tooling — Apollo, Lusha, Clay, Smartlead, lifecycle/email platforms.
• A background in recruitment or HR-tech.

Not a fit:

• Enterprise AE wired for high-ACV, sales-led, demo-and-close selling.
• A brand/marketing generalist who's never carried revenue or a funnel.

What's on offer

• A founding role with real ownership and meaningful equity — you build the function and the team.
• Competitive compensation, plus funnel-based variable.
• Fully remote, work from anywhere on a Europe-compatible schedule.
• A product near feature-complete, in a category with proven demand (Apollo, Lusha) and no purpose-built player for recruiters yet.

Interested?

Reach out to me directly with a short note on a PLG or self-serve funnel you've grown — what you owned, and the numbers. That tells me more than a CV. All conversations are confidential.